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Home » As Jeff Bezos stresses climate change, Amazon promotes books saying it’s fake

As Jeff Bezos stresses climate change, Amazon promotes books saying it’s fake

As Jeff Bezos stresses climate change, Amazon promotes books saying it’s fake

Soon after Jeff Bezos returned from the edge of space, the billionaire-turned-astronaut delivered a warning to everyone he’d briefly left behind on Earth.

“We live on this beautiful planet,” Amazon.com Inc.’s founder — and, until recently, chief executive — said Tuesday. “When you get up there and you see it, you see how tiny it is and how fragile it is.”

“We need to take all heavy industry, all polluting industry, and move it into space,” he added, “and keep Earth as this beautiful gem of a planet that it is.”

It’s a familiar sentiment from the world’s richest man, who’s made environmentalism a central part of his public image. At an Amazon summit last year, he said people who deny the reality of human-caused climate change are “not being reasonable.”

Yet on the e-commerce platform he built, a very different message is being sold — and getting boosted by the company’s own algorithms.

New research from the nonprofit investigative group Advance Democracy has revealed that Amazon.com’s main search function — the “Sort by: Featured” display option, which is the default way Amazon filters its enormous catalog of products when customers go looking for something — gives prominent real estate to books that downplay or outright deny the reality of climate change.

Advance Democracy found that 20% of the top 60 search results for “climate change” returned products containing “misinformation about climate change,” including three of the first four sponsored results in the main product list.

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